Sports PR +



At Breathe Unity we offer more than a standard public relations (PR) service which is why we call what we do Sports PR + Services.

“It is PR and so much more for your business, a unique set of PR services created to positively impact on your business. We added the + to make sure it is recognised why we are different and what this could mean for you and your business, Sports PR + Services.”

Media Relations 

At Breathe Unity we have great media relationships that we nurture and cherish with a thorough understanding of what our media connections need and are looking for.

We work closely with you to deliver this for you in the right way through great copy, brilliant imagery and interesting, relevant content. We then distribute this for you in various formats required by media including press releases (CDF).

Press Release CDF (Creation, Distribution and Follow Up)

Full Press Release service includes creation of interesting articles, product release information, technical development including R&D (Research and Development work), reason to run and human interest stories. We work closely with you and your business to create articles that will be of interest to the press ensuring all correct permissions for release are granted. We then distribute the press release to the correct media audience for you and follow up to gain feedback, adjust any media angles, supply any extra imagery or arrange additional interviews.

Media Communications

There are many opportunities through various forms of media for promotion of your business and event including competitions, live event interaction, advertising and advertorials. We can create and manage these channels for you and make sure we are using the best channels of promotion available for your business optimising visibility for you from our media connections.

Product Placement and Follow Up

This is a media distribution service for your business that we mould to be specific for your products creating a bespoke and channeled service that is the best fit for your brand. This ranges from specific media placement for testing through to organising fitting sessions with journalists at various events and expos including work for various brands at the Virgin Money London Marathon Expo. This is a key brand service and all placement is followed up to maximise coverage from your business investment.

Sourcing and Responding to Feature Opportunities

As part of our Media Relations and Media Communications services we source and respond quickly to any feature opportunities across all press and media including specific journalist requests, follow up to press release awareness of products and scheduled features. This allows you to maximise your product opportunity and gaining further exposure for your brand, presented in the best way.

Media Partnerships CSM (Creation, Structuring and Management) 

Working with media in partnership relationship for various events from the start of promotion (including races, awards and launches) is a key channel of visibility and strength for both parties. We have created many media partnerships that are unique, solid and deliver excellent promotion for events and media partners. We are known for creating and delivering viable partnerships that have longevity and are an enjoyable working relationship.

Social Media Platforming (SMP)

SMP is a Breathe Unity service creation that we deliver for our clients to ensure they have very strong  and appropriate social media channels that have been built as a two way communication channel. We can build, manage and maintain these agreed SMP channels for your business.

Creative Business Content (CBC)

Consistent creative content for business application and use is key, identifying a handwriting that is recognisable for your business can make a huge difference to positive association. Known also as copy-wrtiting, we can create a variety of content from website text, product brochures to newsletters and press releases for your business application and use.

Launch Management

We launch sporting events and new products for various businesses creating exciting live and interactive formats depending on your business requirement of impact and budget invested. This is especially effective for sports events and a great time to introduce media partners, charity partners, sponsors, dignitary, stake holders, volunteers, partners and supporters together to meet, chat and grow together to create a unity bond with the event.

Race Day Support Services for Sports Events 

We specialise in PR and on site support services for sports event management for the whole journey from launch through to race day and beyond.  We have developed several specific services for mass participation sports events including:

  • Preventative PR – a unique, unrivalled and exclusive service we offer 
  • Race Day Media Support (on site, pre and post event)
  • Blogger Engagement and Support
  • Media Runner Recruitment and Support
  • Charity Partnership Development, Recruitment and Support
  • Sponsorship Creation, Engagement and Management
  • Partner Relationship Management
  • Athlete Management
  • Celebrity Management
  • Crisis Management

Your event may require some or all of the specific Race Day Support Services for Sport Events that we have developed. We would work through with you the specific requirements and build, with solid foundations, year on year as the relationship and income from your event develops.

Get in touch if you are interested in any of Breathe Unity Sports PR + Services and if you are looking for Public Relations (PR), Sponsorship and / or Race Day Support Services for your Sports Event .