Sports Sponsorship

Sports Sponsorship is a two-fold service developed specifically for sports events and sponsors to maximise opportunities together.

At Breathe Unity we have worked with many successful and recognisable events across the UK and beyond, this being one of our specialist areas along with Brand, Running, Triathlon and Yoga.

We have developed a unique approach, including a F.I.T. Test, to help events deliver the best participant experience, to ensure success of the event for all involved and to create a secure opportunity for sponsors.

How F.I.T. is your event or concept?

There is no single formula for an event to be successful and attract sponsorship. It is a bespoke F.I.T. solution that makes the difference to where you are now and where your event, or portfolio of events, will be in the future.

At Breathe Unity we have unrivalled success with each of the events, Race Directors, sponsors and teams that we work with. Our goal is to create the perfect event platform that has stability and longevity, ensuring that everyone involved enjoys and wants to return to the event – whether running, volunteering, sponsoring, partnering, supporting or supplying.

“Breathe Unity can and will make a huge difference to your event and channels of revenue – so the question is, how F.I.T. is your event or concept?”


  1. Flawless – Does your event have any flaws hampering its success or sponsorship attraction? Let’s investigate together and create a flawless plan.
  2. Interaction – Do you interact with your audience to your full potential? Could you do more or less and achieve more purposeful interaction? Let’s create a plan of interaction together, making sure all touch points, promotional conversations and opportunities are covered in advance, so that we can present this together to your audience.
  3. Timeless – Does your event or concept have a lifespan and if so why? You may need a revamp to ensure you have the most relevant social media platforming (SMP), creative, branding, structure and language for your event. We can work together to develop strategies to ensure your attraction is at its best for participation, media, charity, volunteering and sponsorship support.

You can expect: growth; increase in participation numbers; increased media coverage; greater awareness; partner and sponsorship development; all the above working towards achieving a sell-out event that sells out more rapidly over the years

These are the first steps for your event to become the F.I.T.T.E.S.T. it has ever been and ready for the journey ahead.


The second step is the T.E.S.T. which involves Timely, Executed, Secure and Tested execution, bringing results that prove all that can be achieved together and how attractive your event can be to sponsors.

Our products include 26.2 Marathon Journey, 13.1 Half Marathon Journey, 10K Journey, 5K or less journey, Endurance, Obstacle and Ultra Journey. These are bespoke to the Sports Event Industry and specific to each event we work with.

Get in touch with us today to discuss sports sponsorship for your event or brand sponsorship opportunities.

“We have been involved and worked with many very successful, highly visible races in the UK and abroad. For these races we use all forms of the bespoke journey packages we have created for the sports sponsorship and sports event industry. Some races we are very visible on, while for others we work more in the background, but are there as and when required. No race is the same and every race needs a specific plan and focus. We work with many sponsors across a number of events and the Breathe Unity name is an assurance of quality and success for sponsors.

We are very careful which events we work with and this is reflected by the quality sponsors receive in return for their investment. The F.I.T. TEST we have created ensures a dedication to review, manage and channel a race’s attention to ensure it is the F.I.T.T.E.S.T. it has ever been, ready to give everyone the most back and the best experience ever for all involved”.

Rebecca Richardson, MD and Founder of Breathe Unity