ASICS partners with Mind to support movement for mental wellbeing



Partnership kicks-off with #SunriseMind campaign to spread positivity and also raise funds for Mind

London, UK.  ASICS has announced a partnership with mental health charity, Mind to help fund support services, including physical activity-based projects, for people experiencing mental health problems. As COVID-19 continues to put more strain on the mental wellbeing of millions of people, ASICS is committed to taking action and shining a light on physical activity’s ability to improve mental health.

The partnership kicks-off in January 2021 with a #SunriseMind campaign to get people moving and to raise funds for Mind. Using sunrise as a symbol of hope, ASICS is encouraging everyone who can, to move at sunrise and capture the positive impact of movement on their mind with a sunrise selfie. ASICS will make a donation to Mind for every #SunriseMind selfie shared.

Through the partnership, ASICS will raise awareness about the benefits of physical activity to mental health and raise funds through campaigns and events. Donations will be used to fund Mind’s research into mental health in sport and to fund support services for people experiencing mental health problems.

Gary Raucher, Executive Vice President, ASICS EMEA says: “ASICS, an acronym from the Latin phrase Anima Sana In Corpore Sano or a Sound Mind in a Sound Body, has always believed in the positive impact of movement on the mind. We were founded in 1949 to bring hope and optimism to people in post-war Japan through sport, and in 2021 we’re returning to our founding philosophy.

We know COVID-19 has put even more pressure on the mental wellbeing of many people and we’re committed to take action. We are keen to partner with Mind and support more people to move to improve their own mental wellbeing.”

Emma Ihsan, Head of Corporate Partnerships at Mind, says: “We would like to say a huge thank you to ASICS for choosing to support Mind this year, kicking off with #SunriseMind. We know that there is a strong link between physical activity and mental health, for example, helping with sleep, happier moods, and managing stress, anxiety and intrusive or racing thoughts.

“The impact of the coronavirus pandemic on the nation’s mental health, especially for those of us with existing mental health problems, has been particularly devastating, and the effects will be long lasting. We look forward to working with ASICS, both to help us further our research into physical activity’s benefits and to extend the reach of our support services, so we can be there for more people who need us.”

You have until 20.00hrs CET on 28 March 2021 and ASICS will donate £2 for each selfie posted up to a total of £100,000.

Go to the ASICS website for further details and #SunriseMind FAQ.