Run Mummy Run, the leading free online running community for women, has announced an exclusive Family Partnership with global sport performance brand ASICS.
ASICS will contribute to keep the Run Mummy Run community free for all members, and special discounts, content and promotions will be available to the community throughout the year.
The ASICS partnership will be key in the development and launch of the Run Mummy Run Running Club, which is anticipated with great excitement.
ASICS will provide educational and motivational content for the community and their families, from videos and tutorials through to product information. ASICS FrontRunners will be getting involved too, sharing inspiring messages and experiences on a range of running- and fitness-related topics that are regularly discussed in the Run Mummy Run community chat.
Run Mummy Run brings the female running community together, and this support network for women of all ages and running abilities has gone from strength to strength with over 100,000 collective members across the various platforms – including over 64,000 in a closed Run Mummy Run Community Facebook group. Established in 2012, the aim is to encourage, support and inspire all women to take up running and enjoy their journey, whilst actively promoting kindness, friendship, love, support, equality and unity as core values.
ASICS is an acronym for the Latin expression “Anima Sana In Corpore Sano” which means “Sound Mind Sound Body”, and this reflects the Run Mummy Run ethos perfectly – the community is all about promoting a healthier lifestyle and a positive frame of mind through running.
Leanne Davies, Founder and Creator of Run Mummy Run, commented, “I am delighted to welcome ASICS as a Run Mummy Run Family Partner. The ASICS acronym “sound mind sound body” is an ethos that Run Mummy Run has promoted since day one in our own community and we love that ASICS beliefs reflect ours. Not only is this partnership going to give so much back to our members in terms of knowledge, advice and support, it also enables us to continue the work we do in the community 365 days a year and keep the community free for all that use it. We are so excited to confirm this partnership and look forward to making a real difference to our community together in 2020.”
Lucy Counter, Marketing Manager UK & Ireland at ASICS EMEA commented “ASICS are thrilled to be working with Run Mummy Run as a family partner. Our philosophy has always been to inspire people to lead a happier and healthier life through the power of movement and celebrating this ethos with the Run Mummy Run community is a wonderful opportunity for us. We are truly excited to be working alongside the team and supporting women at every step of their running journeys”.
Follow Run Mummy Run’s social media channels for the full details of the family competition launch and Leanne’s radio interview, and to keep up-to-date with all future news and happenings.