As we near the end of 2018, it’s fair to say that it’s been a big year for Run Mummy Run. What was once a small Facebook group has grown into an incredible community of nearly 60,000 members, who look out for and support each other through thick and thin. For women all over the country – whether mums or not, whether new to running or seasoned pros – Run Mummy Run is their go-to network for support and inspiration, and that is truly something for founder Leanne Davies to be proud of.
With the community forming the foundation of Run Mummy Run, there is plenty to be excited about as we look back on 2018 and ahead to 2019. The big news for the autumn has been the launch of Run Mummy Run’s new branding and website, which is looking slick, sophisticated and rather glam. The new logo is a fantastic stand-alone design incorporating race day flags and the Google location pin, all bound together in an eye-catching heart shape.
“There is a real story behind the new logo,” explains Leanne. “We wanted it to reflect the fact that our ladies are located all over the country, yet we all unite online. Every woman is welcome at Run Mummy Run and we want everyone to enjoy the community and feel part of the club. The heart shape then represents the kindness and love that’s at the core of Run Mummy Run.”
There has been a great response to Run Mummy Run’s new branding, especially with the newly-released merchandise which has been flying off the shelves. The new core range of navy blue running tops complements the traditionally bright and colourful Run Mummy Run gear, and it is clear that a lot of thought has gone into the design.
“We are certainly becoming more of a clothing brand,” admits Leanne. “We have spent a long time tweaking kit so that it’s more bespoke, with nicer cuts. We need it to look good on any lady and she needs to feel great wearing it. I am a bit of a perfectionist and it’s got to be right – I love creating new kit, from going through the pantone book to trying on samples!”
Also new for November are Run Mummy Run’s very own Virtual Races. The team are excited to have brought their virtual running challenges in-house and participants can look forward to a beautiful bespoke medal as well as lots of support from a dedicated Virtual Racing contact. The very first challenge is the January 2019 Virtual Racing Challenge, partnered with Make-A-Wish UK, which is a great way to set a personal challenge whilst supporting a fantastic cause.
Of course there are plenty of face-to-face meet-ups to take part in too, and Run Mummy Run was out in full force at The Running Festival at Goodwood last month. Over 250 women took part in the 10K, Half Marathon and Family Mile races at the historic race track, with many volunteering to help and give out medals. The day was an overwhelming success and what stood out most for Leanne was how much her Run Mummy Run ladies loved being part of it all and giving back to the community. She’s already had an amazing response to next year’s #RunFestGoodwood, taking place Sunday 14th July 2019, which includes a celebratory Summer Running Party.
Also hot in the diary is OPAP Limassol Marathon GSO on 23rd-24th March 2019, where Leanne is returning with a contingent of Run Mummy Run ladies. With over 100 women booked to #RunLimassol already, it promises to be a superb weekend away in the sunshine, culminating in a brilliant post-race party on the Sunday night. Leanne is looking forward to running the Petrolina 10K Energy Race herself and then cheering everyone on and soaking up the incredible atmosphere.
Before then, and to kick-start another thrilling year, Run Mummy Run will be returning to The National Running Show at the NEC on 20th-21st January 2019. Excitement is certainly high after an incredible first year at the event. “We will have a bigger stand and different positioning at The National Running Show in 2019,” says Leanne, “and what’s really exciting is that this time the event will be a big meet up for Run Mummy Run ladies across the country. We’ll be hosting mini regional meet-ups with our regional groups and it will be a very social stand. We will of course have lots of new kit and accessories to buy over the course of the weekend too!”.
It was at the first National Running Show that Leanne launched her book, Run Mummy Run: Inspiring Women to be Fit, Healthy and Happy, which continues to sell well. Many women are also seeing the benefit of joining Fitness Rewards through Run Mummy Run, a highly successful partnership launched this summer that rewards participants for living a healthy lifestyle.
Although life is clearly busy for mum-of-two Leanne, she is never far from her running shoes and she loves to keep fit through social running and personal training sessions. After all, as 60,000 women will agree, running is the perfect antidote to a hectic life as well as a great basis for new friendships and strong community support.